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LinkedIn carousels in BeatSquares are built from slides plus a post caption. Each slide is generated from your articles, events, or press releases; you edit the slides directly, generate a downloadable carousel PDF, and then either post it to LinkedIn immediately or schedule it for later.
LinkedIn carousels can only be created inside a Square with the output format LinkedIn. If you don’t have one yet, see Creating Squares.

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Understanding slides and templates

Your carousel follows a default template (also called a blueprint) that defines its structure – which slides appear, in what order, and how each one is filled. Your template is configured together with the BeatSquares team during onboarding. A carousel is made up of two kinds of segments:
  • AI segments (slides) – each AI segment generates one slide of the carousel. You select the content strategy for each AI segment, which determines how that slide is generated (for example a cover, a news slide, or an outro). A carousel needs at least one AI segment and can have as many as you like – one per slide.
  • Overview segment (post caption) – generates the post text that accompanies the carousel when it’s posted to LinkedIn. Every Square has exactly one overview segment.
A LinkedIn Square always has exactly one overview segment (the post text) and one or more AI segments (the slides). Add another AI segment for every extra slide you want in the carousel.
Each AI segment renders as a single slide with a headline, body text, and a background image. Its layout comes from a slide template – by default generated for you from the segment’s content strategy, so you can start creating right away. If you want to design your own slide layout, see Customizing your slide templates below.
Want to change the structure of your carousel (add slides, change the order, adjust how a slide is generated)? Reach out to the BeatSquares team.

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1. Connect your LinkedIn account

Before you can post, your organization needs a connected LinkedIn account. This is a one-time setup.
1

Open LinkedIn settings

Go to Settings and open the LinkedIn section. You can manage LinkedIn connections at both the organization and group level.
2

Connect an account

Start the connection flow and authorize BeatSquares to publish on your behalf. Once authorized, the connected account appears in your settings.
3

Select the target account in your Square

In your LinkedIn Square’s settings, choose which connected account this carousel should be posted to.
You can build and generate a carousel before connecting an account, but Post to LinkedIn stays disabled until your organization is connected and a target account is selected for the Square.
1

Open your LinkedIn Square

From the Dashboard, open the Square configured for LinkedIn output.
2

Create a new carousel

Start a new carousel from the Square interface.
3

Name your carousel

Enter a name. It’s used to identify the carousel and as the document title on the posted PDF.

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3. Build each slide

You work through the slides one at a time. The flow for each slide is the same: pick the content, generate it, review and edit, then verify.
1

Select content for the slide

Choose the article, event, or press release the slide should be based on. Available content depends on the categories configured in your Square.
2

Generate the slide

Generate the slide content. BeatSquares fills the slide’s headline, body, and image from the selected content.
3

Edit directly on the slide

Edit the text right on the slide preview – what you see is what gets rendered. Use the text formatting options to adjust the on-brand styling that your template allows.
4

Write the post caption

Fill in the post caption segment – this is the text that appears alongside the carousel on LinkedIn.
5

Verify each slide

When you’re happy with a slide, verify it. Verifying signals that the slide is reviewed and ready.
Repeat for each slide in your carousel. Once your slides are ready, generate the carousel. BeatSquares renders every slide into a single, swipeable carousel PDF.
1

Generate the carousel

Click Generate carousel. Your slides are combined and rendered into a carousel PDF. This runs in the background and can take a moment.
2

Download and check the PDF

When it’s ready, use Download PDF to open the rendered carousel and confirm it looks right before posting.
Generating the carousel does not post anything to LinkedIn – it only produces the PDF. Posting is a separate, deliberate step (see below).

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5. Post or schedule to LinkedIn

1

Post now or schedule

Click Post to LinkedIn to publish immediately, or Schedule to post at a future time.
2

Track the status

The carousel shows a delivery status: Pending (post-now, awaiting confirmation), Scheduled (accepted for a future time), or Published (live on LinkedIn). If something goes wrong, it shows Failed with a message, and you can post again.
If you edit a slide after generating the carousel, you must Generate carousel again before posting. Posting stays disabled until the PDF matches your current slides, so what goes live always reflects your latest edits.

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Customizing your slide templates

By default, each slide’s layout is generated for you from its content strategy. If you want to design your own slide layout, you can author a custom slide template on the slide segment. Slide templates use the same structured, block-based editor as newsletters – see Structured Templates for the full guide. The recommended pipeline for turning an existing raw Jinja/HTML layout into a clean structured slide template:
1

Reformat the raw template

Run your raw Jinja/HTML through the reformat-jinja-template Claude skill first. It rewrites the markup so it converts cleanly into structured blocks instead of opaque raw fragments. Installation and usage are documented in the skills repository.
2

Paste it into the Slide Template field

In the Square’s blueprint, open the slide segment’s Slide Template field and switch to the Raw Jinja tab. Paste the reformatted template.
3

Convert to structured

Click Convert to structured. The editor breaks the template into structured blocks and shows how many fragments (if any) were kept as raw. Aim for zero – reformat again if the count is higher than expected.
4

Refine and save

Review the blocks, map each variable binding, adjust styling, and save the blueprint. See Structured Templates for how blocks, bindings, and styles work.
New to structured templates? Start with Structured Templates to understand blocks, variable bindings, and styling before authoring your own slide layout.

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Tips

  • Connect LinkedIn early – posting stays disabled until your account is connected and a target account is selected, so set this up before your first carousel.
  • Always check the PDF – download and review the carousel before posting; the PDF is exactly what your audience will swipe through.
  • Re-generate after edits – any slide change requires generating the carousel again before you can post.
  • Start with the default layout – the auto-generated slide template is enough to publish; only author a custom template when you need a specific design.

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Troubleshooting

Post to LinkedIn is disabled? Check three things: your organization has a connected LinkedIn account, a target account is selected in the Square, and you’ve generated the carousel PDF (and re-generated it since your last slide edit). The carousel didn’t post as a swipeable document? Make sure you generated the carousel PDF before posting – posting delivers the rendered PDF, not the individual slides. A slide won’t bind or shows empty fields? The slide’s content comes from its strategy. Reach out to the BeatSquares team if a slide’s fields aren’t filling in.

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What’s next?

Structured Templates

Author custom slide layouts with structured blocks.

Creating Newsletters

Build a newsletter from articles.

Creating WhatsApp Messages

Generate WhatsApp updates from a single article.

Creating Squares

Set up a new Square as a foundation.